Brutal Bar
Brutal Bar & Sing Along is a karaoke bar in Aruba where the drinks are strong, the music is loud, and everyone’s invited to grab the mic. They came to us for a website that felt like one of their nights out fun, bold, and easy to book.
Client
Brutal Bar & Sing Along
Service Provided
Web Design, Web Development
The Goal:
Brutal Bar wanted a site that did two simple things really well: show the vibe and get people booked in. From the moment you land on the page, you should know exactly what to expect: colorful lights, sing-your-heart-out karaoke, great drinks, and a place where nobody takes themselves too seriously. Our goals were to: Make it super clear how to book a table or a karaoke spot. Show the bar’s atmosphere through photos instead of long descriptions. Give visitors a quick look at the drinks, bites, and happy hour options without making them dig for it. In short, we wanted the website to feel like being there on a busy night, just with fewer high notes.
1
The Challenge:
Brutal Bar is more than “just a bar.” It’s karaoke, cocktails, bar food, happy hour, and party spot all in one. Trying to show all of that at once can quickly turn into chaos. We had to figure out how to: Present everything they offer without cluttering the page. Keep the design playful and bold but still easy to navigate. Talk to both locals who might come every week and visitors who only have one free night in Aruba. The real challenge was keeping the energy high while the experience stayed simple: you see what Brutal Bar is about, and you know exactly how to book your night.
2
The Result
The new website feels like a peek into a Brutal Bar night bright visuals, happy faces, and a clear path to reserve. The homepage quickly explains what the bar is, then leads you straight to Book a Table. The menus are easy to skim, so you can decide on your go-to drink or snack while you’re planning. For the Brutal Bar team, the site is now something they’re proud to share with hotels, locals, and tourists. For guests, it’s a quick way to go from “we should do karaoke” to “we’re booked for tonight.”
3
